News

Innerva has launched a new community and support hub to help operators maximise the success of power assisted exercise studios and wellbeing solutions and capitalise on the opportunities created by the UK’s ageing population.

With more than half of UK adults expected to be aged 50 or over by 2035 and the number of people aged 85 and over projected to double by 2050, active ageing represents one of the biggest opportunities for the physical activity sector today.

Offering a range of resources, the new My Innerva hub will empower health, fitness and rehabilitation professionals to operate successful wellbeing spaces that meet the needs of older people and those living with long term health conditions.

Features include the Knowledge Zone providing the latest insight and research into exercise and older adults, and a community forum where those working with ends users can post questions, share advice and best practice from their peers.

My Innerva also offers a host of marketing resources to help operators grow their client database and build their business. These range from product information posters to campaign assets including leaflets, banners and social media graphics that can be quickly and easily adapted to suit each venue’s requirements.

Laura Childs, Marketing & Communications Manager at Innerva, says: “We have developed My Innerva to support operators to address the needs of older adults with a sociable, inclusive and above all effective offering. Local leisure provision and to a certain extent other providers to our ageing society have traditionally underserved this demographic, but by tailoring their equipment, programmes and services for the ageing population, operators can tackle serious societal problems like loneliness, mental and physical ill-health. This will deliver real impact to older people living across the UK and also help operators acquire a new and tremendously loyal client base.”

For more information on My Innerva see https://www.innerva.com/my-innerva