Innerva appoints Ben Ward as Strategic Sector Development Manager to drive growth
Innerva, the world’s leading manufacturer and provider of power-assisted exercise solutions, has appointed Ben Ward as Strategic Sector Development Manager.
Ward has spent the last three years at Pulse Fitness as Head of Key Accounts & Approved Partners. Before that, he worked for six years at Life Fitness managing key accounts. A champion of accessible exercise, he has worked extensively with operators to make their spaces more inclusive.
With a strong track record in developing strategic partnerships, Ward is set to play a crucial role in expanding Innerva’s reach, strengthening the company’s international distributor relationships and developing new opportunities in Europe.
He says: “I’ve been a fan of Innerva for a long time, what they do is truly unique. Currently, 15% of the population use a gym, and it’s a fairly predictable demographic. That leaves a huge opportunity for operators in both the public and private sector to reach people who have traditionally been underserved. Innerva bridges this gap by providing solutions that make physical activity more inclusive.”
In his new role, Ward will focus on expanding Innerva’s work in the health sector following the company’s involvement in the groundbreaking NHS-backed pilot for stroke rehabilitation. He will also use his previous experience in the retirement sector to drive power-assisted exercise solutions in retirement communities.
“The work Innerva is doing in research and data supports operators in widening their reach. By introducing power-assisted exercise alongside traditional fitness models, businesses can successfully engage with older adults and those with long term health conditions. I love the brand and the people, and I’m excited to be part of this journey,” says Ward.
Jon Hymus, Managing Director, Innerva says: “We are delighted to welcome someone of Ben’s calibre and experience to our team to help drive our growth. The UK is evolving – our population is ageing and more people are living with multiple health conditions. This shift presents a great opportunity for health and fitness operators to play a pivotal role in supporting active ageing. By providing innovative solutions that improve quality of life for older adults, operators can expand their customer base and also help relieve pressure on health and social care services.”